opengate

Astana Group

Group-wide digital platform for one of Kazakhstan's leading private holdings.

Astana Group website, home page in the dark theme
Sector
Holdings
Live site
astana.group

The Client

Astana Group brings together companies in Kazakhstan's non-resource economy, from car manufacturing and retail with Astana Motors and Mycar to MEGA, the country's largest chain of shopping and entertainment centers.

The Work

We rebuilt the group's digital platform end to end. We advised the group on the approach and its digital strategy, and studied the brand, its audiences and its markets. Then we designed a visual system that carries the holding's scale through every section and built the site behind it, with faster pages and simpler navigation. Partners, candidates and the market can now follow what the group is doing.

Astana Motors company page
Astana Group home page on a phone
Astana Motors company page on a phone
Astana Group mission page
“The site's clean, refined design and intuitive navigation made it easier to show the holding's achievements. The opengate team built a modern visual style that conveys the company's scale, and shipped technical work that noticeably improved the experience.”
Lyazzat AlzhanovaCommunications Director, Astana Group

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